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    Beti Bachao Beti Padhao

    Kuan Pujan

    State: Haryana

    District: State Level (every District implements this activity)

    Good Practice: Kuan Pujan

    Objective: To reverse son-centric rituals and promote gender equality

    Key Stakeholders: District Administration, Anganwadi Workers, Anganwadi Supervisors, CDPOs, Parents, Panchayat Members, Community Members

    Activity Duration: 2-3 hours

    Frequency of Activity: Approximately 15 times a month

    Target Group: Community Members and Parents of Girls

    Description of Practice: The mother’s side of the family puts together gifts for the new born girl. On the day of the ceremony, the mother puts water in a matka and goes to a well or temple where a ceremony is conducted. There is a procession and a ladies’ sangeet that accompanies her to celebrate the arrival of her daughter. Food and sweets are distributed at the end of the ceremony. In villages that have a low Sex Ratio at Birth, the District Administration encourages families to conduct this activity. Anganwadi Workers help identify families within villages and encourage them to conduct this activity.

    Status of Practice (Pilot/Scaled Up): This activity has been scaled up across the State. Initially, this activity was implemented in a few villages in which Red Cross was active. The local Red Cross office used to initially give families that conduct a Kuan Pujan for girls financial benefits.

    Factors behind Success of Practice: The role of the AWW is crucial in identifying families who can conduct the ceremony.

    Challenges in Implementation: The community’s mindset is challenging to change because this ritual is traditionally son-centric. In particular, the elderly folk in the villages are rigid in their views, given the deep-rooted nature of patriarchal norms. Often, even neighbours of families with new born daughters need to be persuaded to accept Kuan Pujan for girls and requires acceptance for participation at the community level.

    Awareness Generation Resources: Mother’s meetings, Balika Manch, Anganwadi Worker visits and Panchayat meetings

    Quantitative Outcome/Value: 100-150 Kuan Pujans have been conducted per year for the last 5 years in 21 Districts.

    Qualitative Outcome/Value: The acceptance of daughters as family members who are no longer considered a burden has increased. The community is willing to celebrate their birth. Today, under the implementation of BBBP, this activity is being conducted without financial benefits (that red Cross used to be involved with) as a mass movement. The community has learnt to implement it in order to accept daughters and girls as their own. There are instances in which the District Administration has been asked for financial benefits to conduct this ceremony. However, there is a change in the mindset of most people in the community regarding this event, which is why the scale of this activity has increased across the State.

    Existing Documentation/Implementation in Other Locations/Future Prospects/Potential for Impact: This activity can be linked with plantation drives and the putting up of name plates of daughters in homes that have daughters. Conducting Kuan Pujan on a large scale for girls born in the village by celebrating the birth of many girls at one go would help reduce the financial burden of implementing this ceremony at the household level. A Village level programme would help generate greater acceptance of girls and parents of daughters.

    Nanhe Chinh

    State: Haryana

    District: Panchkula

    Objective: To value baby girls by registering their foot prints in local Anganwadi Centres

    Key Stakeholders: Anganwadi Workers, Families with Daughters

    Activity Duration: Ongoing

    Frequency of Activity: Whenever a baby girl is brought for her first immunization after 2 months of birth

    Target Group: Families with Daughters

    Description of Practice: Baby girls are brought to local Anganwadi Centres (AWCs) by their families on the encouragement of Anganwadi Workers (AWWs). Their foot prints are outlined on a chart paper and are put up on the wall of the AWC with the mother’s and baby girls’ names. This activity indicates the self-registration of baby girls at AWCs and is symbolic of their education and participation in the community. Most importantly, it recognizes their existence and role in society by acknowledging their birth.

    Status of Practice (Pilot/Scaled Up):This activity was piloted in 1 AWC in Rajeev Colony in Panchkula District in June 2019. And within 6 months, it was scaled up for implementation in AWCs across 200 villages.

    Factors behind Success of Practice: This activity is completely dependent on the AWW’s proactive behavior and motivation to sensitize mothers about the importance of their daughter’s immunization. It is suggestive of the dedication of the AWWs towards the issue of the survival of the girl child, which is critical for BBBP.

    Challenges in Implementation: The linkage with the immunization of the girl child is the primary reason behind baby girls being brought to AWCs. AWWs need to ensure that mothers visit AWCs for immunization. When mothers visit AWCs with their baby daughters for immunization, their physical presence in the AWC ensures that the foot prints of the baby girl are taken, which is symbolic of increasing the value of girls that mothers are happy with.

    Awareness Generation Resources: Through home visits, door-to-door advocacy and community discussion, AWWs generate awareness. 

    Quantitative Outcome/Value:1128 baby girls’ foot prints have been registered at Anganwadi Centers is across 200 villages.

    Qualitative Outcome/Value:

    This activity is successfully achieving a dual outcome through increasing the survival and value of girls. Firstly, community members realize the importance of immunization and secondly, through ‘nanhechinh’, mothers and baby girls are being recognized in villages. The self registration of baby girls’ footprints in AWCs has motivated families with daughters. It is a good practice as it is increasing the value of the girl child as parents (and society in general) are motivated to create a positive environment and attitude towards the girl child. The interesting part is that this has become a routine activity. 

    Existing Documentation/Implementation in Other Locations/Future Prospects/Potential for Impact: There has been a qualitative change in the community as a result of this activity. In addition to the foot prints of the baby girl, the District Administration is encouraging AWWs to take a photo of the mother and a new born daughter and put it up on the walls of AWCs to give further recognition of mothers of daughters. This is being scaled up in all AWCs across Panchkula District.

    lado

    Comprehensive Note: on Beti Bachao Beti Padhao: A Transformative Journey of Haryana

    Launched by the Hon’ble Prime Minister on January 22, 2015, from Panipat, Haryana, the Beti Bachao Beti Padhao (BBBP) program is the Government of India’s flagship initiative aimed at addressing gender imbalance, empowering girls, and driving societal transformation. The Government of Haryana has played a pivotal role in successfully implementing this program, making remarkable strides in improving the status of girls across the state.

    Key Achievements and Milestones under BBBP in Haryana:

    Matrix Targets Achievements
    Impact on Sex Ratio at Birth (SRB) Improve SRB by 2 points per year. SRB improved by 34 points, from 871 (pre-BBBP) to 915 (2025).
    Institutional Deliveries Sustain institutional deliveries at 95% or above. Institutional deliveries increased from 35.7% in 2005-06 (NFHS-3) to 94.9% (NFHS-5).
    Early ANC Registration Achieve at least a 1% annual increase in 1st Trimester ANC registrations. Early ANC registrations rose from 51.4% (NFHS-3) to 85.2% (NFHS-5), an increase of 33.8 percentage points.
    Secondary Education Enrolment and Dropout Reduction Increase enrolment and reduce dropout rates through skilling and secondary education. Enrolment in Secondary Education rose from 385,624 in 2015-16 to 400,736 in 2023-24.
    Hygiene and Menstrual Health Raise awareness and improve access to menstrual hygiene. Free distribution of sanitary napkins to girls in Classes 6-12 and women from BPL families aged 10-45 years. Dissemination of IEC material and the development of Menstrual Hygiene Kits by WCD, Haryana.
    1. Progress in Sex Ratio at Birth

    Haryana has made significant progress in improving its SRB, which rose from 871 girls per 1000 boys in 2014 to 916 in 2023, with a peak of 923 in 2019. The SRB as of November, 2025 stands at 915, with optimistic projections for continued improvement.

    1. Legal and Enforcement Actions

    To curb female feticide and ensure compliance with the Pre-Conception and Pre-Natal Diagnostic Techniques (PCPNDT) Act, Haryana has adopted strict enforcement measures:

    • 1374 FIRs have been registered under the PCPNDT Act.
    • 386 FIRs have been filed through inter-state raids, leading to over 4,000 arrests targeting illegal practices by doctors, quacks, and touts.
    1. Institutional Deliveries and Maternal Health

    Haryana has made significant strides in improving maternal healthcare:

    • Institutional deliveries rose from 35.7% in 2005-06 to an impressive 94.9% (NFHS-5).
    • Early ANC registrations also saw substantial improvements, rising from 51.4% to 85.2% (NFHS-5).
    1. Girls’ Education

    Haryana has worked diligently to reduce dropout rates and increase secondary education enrollment for girls:

    • Enrollment in Secondary Education increased from 385,624 in 2015-16 to a peak of 400,736 in 2023-24.
    1. Hygiene and Menstrual Health

    To promote menstrual hygiene, the state has implemented several initiatives:

    • Distribution of sanitary napkins to girls in Classes 6-12 in government schools and women from BPL families aged 10-45 years.
    • The state has also created awareness on menstrual hygiene through the dissemination of IEC material and the development of Menstrual Hygiene Kits.
    1. Awareness and Community Engagement

    Beti Bachao Beto Padhao 2.0 Strategy was developed by the department and innovative methods used for progress under the scheme and revamping all schemes. Under the BBBP 2.0 strategy, a helpline 18001800181 to report female foeticide and the “Mahri Laddo” radio program, launched by the Hon’ble Chief Minister in August 2024, has been instrumental in reshaping societal attitudes towards girls’ rights. The program has engaged over 2 lakh participants and is broadcasted on All India Radio across Haryana. It covers essential topics like health, nutrition, financial independence, and leadership.

    • The program is also available on the News on Air App, ensuring wider reach.
    • Over 2 lakh participants have engaged in community gatherings, spreading awareness about girls’ rights and empowerment.
    1. International Collaborations

    The Women and Child Development Department, Haryana, has partnered with international organizations like the World Food Programme and the International Institute of Population Sciences, Mumbai. These collaborations bring global expertise, enhancing the impact of BBBP and helping integrate best practices into the state’s initiatives. Final Report of the research proposal has been submitted by IIPS, Mumbai.

    Vidya Vahini

    State: Haryana

    District: Kaithal

    Good Practice: Vidya Vahini

    Objective: To provide a safe and subsidized transportation service to female students

    Key Stakeholders: District Administration, Deputy Commissioner’s Office, Red Cross Society, GM Roadways, CSR Partner – Indraprastha College Principal’s Gas Ltd

    Activity Duration: Being implemented since 6th September, 2019

    Frequency of Activity: All working days in the week

    Target Group: Female students enrolled at local colleges and universities

    Description of Practice:

    A subsidized monthly bus-pass service catering to female students of targeted colleges and universities has been organized, which plies on pre-determined routes. This project is currently being piloted with assistance from a CSR funding partner, Indraprastha Gas Limited.

    Status of Practice (Pilot/Scaled Up): Pilot

    Factors behind Success of Practice: Crucial diagnosis by Red Cross and College Administrations alike pointed the imperative need for this project. Once the need was established, the response from citizens was overwhelmingly positive.

    Challenges in Implementation: The two main challenges are (a) the lack of long-term CSR funding and (b) the lack financial coverage under BBBP.

    Awareness Generation Resources: IEC through local awareness campaigns

    Quantitative Outcome/Value: 1200+ female students travel safely to their respective institutions of higher education daily

    Qualitative Outcome/Value: The visibility of women as students availing a public transportation facility is helping sensitize communities form a gender equality lens, in terms of opportunities and access to educational facilities. By breaking traditional stereotypes and gender roles deeply rooted within the society of Haryana, this project is helping overcome barriers towards women’s education by providing female students with safe and frequent transportation. 

    Existing Documentation/Implementation in Other Locations/Future Prospects/Potential for Impact:

    As suggested by findings obtained from a base-line and end-line survey conducted with student councils/groups, parents, principals and the local population, a monthly bus-pass model is both sustainable and feasible and should be continued. This project has potential to be scaled up to the State-level, whether through a district-wise targeted basis or even under the fold of the recently launched ‘Chhatra Parivahan Suraksha Yojana’, launched by the Hon’ble Chief Minister, Haryana.

    vidya

    Note on Mahri Laado – Radio Campaign by Women   and Child Development Department, Haryana

     Background

    The Mahri Laado radio programme was formally launched on 16th August, 2024 at Panipat as part of the Department’s continued efforts to promote women’s empowerment and gender equality. The initiative aligns with the objectives of flagship scheme of the Government, Beti Bachao Beti Padhao (BBBP).

     Programme Objectives

    The key objectives of the Mahri Laado campaign are as follows:

    • To create behavioral and social change towards gender equality and the empowerment of women and girls.
    • To enhance awareness on health, nutrition, education, and safety of women and children.
    • To provide information about welfare schemes, rights, and legal provisions relevant to women and children.
    • To encourage financial independence and leadership among women at the community level.
    • To promote positive role models and share success stories of women achievers from Haryana.

     Broadcast Details

    The programme is being broadcast through multiple All India Radio (AIR) stations to ensure comprehensive coverage across the State:

    Station Frequency Broadcast Day Time
    All India Radio, Chandigarh 107.2 MHz Thursday 10:45 AM – 11:00 AM
    All India Radio, Kurukshetra 101.4 MHz Wednesday 10:45 AM – 11:00 AM
    All India Radio, Hisar 102.3 MHz Wednesday 10:45 AM – 11:00 AM
    All India Radio, Rohtak 103.5 Wednesday 9:45 AM – 10:00 AM

    In addition, the programme is also available digitally through the ‘News On AIR’ mobile application, ensuring accessibility for listeners across platforms and geographic locations. Listeners can tune in by selecting Akashvani Chandigarh, Hisar, Kurukshetra, or Rohtak under the ‘Live Radio’ section of the app.

    Programme Design and Content Strategy

    Each episode of Mahri Laado is structured around a 15-minute focused segment, balancing informative and interactive content to maintain listener engagement. The following best practices have been incorporated into the programme design:

    1. Short, focused episodes: The 15-minute duration ensures concise messaging, sustaining listener interest and fitting seamlessly into existing broadcast schedules.
    2. Actionable information: Episodes not only create awareness but also guide listeners on how to access government schemes and services such as PMMVY, POSHAN Abhiyaan, Sakhi One Stop Centres, Women Helpline (1091/181), and DHEW initiatives.
    3. Local Language Usage: The content is delivered in simple Hindi and local dialects, enhancing comprehension and relatability among rural and semi-urban audiences.
    4. Diverse thematic coverage: Topics include women’s health, child nutrition, education, safety, financial literacy, digital inclusion, and leadership etc.
    5. Wide outreach: Broadcasting through multiple AIR stations ensures extensive coverage across all districts of Haryana, including remote areas.
    6. Digital accessibility: Encouraging use of the News on AIR app enables continued access beyond traditional radio broadcast range.

    Engagement / Outreach

    • As of around November 6th 2025, 57 episodes had been aired.
    • The programme has engaged more than 2 Lacs listeners.

    Recorded session

    • The Department has engaged a total of 17 individuals, including various experts ranging from policymakers to grassroots activists, who have delivered sessions on diverse topics relevant to women. Famous sports personality Ms. Manu Bhaker was also engaged for recording with the purpose of inspiring others Women across t Haryana. (Detail of the episodes is placed at Flag -A)

    Expected Outcomes

    • Enhanced awareness among women and girls about government schemes, rights, and support mechanisms.
    • Improved community dialogue on gender equality and empowerment.
    • Greater visibility and reach of departmental initiatives at the grassroots level.

    Award

    The campaign was awarded the Gold Category in the SKOCH Group Awards (Women & Child Development → Women Development – Gender-responsive education & training) in 2025.

    Way Forward

    • Continued collaboration with All India Radio (Broadcasting support) and Panjab University (Technical Support) for sustained broadcasting.
    • To increase the airing of Mahari Lado in prime-time slots so as to enhance its reach and listener engagement.
    • To create dedicated broadcasting infrastructure or spectrum within government premises for uninterrupted and institutionalized airing of Mahari Laado.
    • Integration of feedback mechanisms through DHEW and district-level officials to assess reach and impact.

    The Mahri Laado radio programme is a significant step towards building an informed, confident, and empowered community of women and girls in Haryana. By leveraging radio—a trusted and accessible medium—the Department is effectively bridging the information gap and fostering inclusive social transformation.